Location, personalization key factors in mobile advertising triumph

Mobile advertising presents an array of opportunities for marketers to communicate and engage with new and existing customers. Although the medium has taken huge strides over the past few years, companies are missing out by not incorporating location and relevance to make the experience more personalized.

Mobile advertising campaigns have changed over the past few years and marketers are continually looking at ways to better reach consumers. Although still new, the technology is there and marketers need to see location as a big player that will help them not only increase in-store traffic and sales, but be the vehicle that will drive user engagement and boast brand awareness.

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